"Earlier Congress' 'garibi hatao' and BJP's 'India shinning' have proved futile... BJP and Congress are again resorting to lofty slogans," Yadav told reporters here.
Criticising "personality-based" campaigns of the two parties, Yadav said, "How come these leaders who are being portrayed in the campaign, will bring a turnout in the country?"
"These leaders and parties are singing 'phag' song (songs sang on the eve of Holi) across the country, which is not impressing people," he said.
The JD(U) president, who himself is in the fray from the Madhepura constituency, criticised BJP and Congress for fielding a lot of filmstars and cricketers.
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"Are they planning to make the election a film studio or treat Parliament as a cricket field," he said.
On Narendra Modi accusing Congress of promoting animal slaughter through 'pink revolution', Yadav said "wasn't the same being done in BJP-ruled states?"
Asked about Rahul Gandhi's comments on why Nitish Kumar kept silent as a NDA minister during the 2002 Godhra riots, the JD(U) chief said it was the media which had turned Rahul a big leader, but he didn't consider him to be so.