In a new initiative 'India Week', global auctioneers Sotheby's have brought together many artworks done by Indian modern and contemporary artists which includes quite a few pieces that have never been seen in public for over 50 years.
"We are holding three auctions in October of about 100 artworks beginning from 1500 to present time. Many works are coming to the market for the first time. It is a huge cross marketing platform to appeal to art collectors across the world," Yamini Mehta, international director for Indian and South Asian Art told PTI.
The initiative, says Mehta is also a build up to Frieze, one of world's largest contemporary art fair that takes place annually in London and sees buyers including Indians, from all over the world visiting.
"We are selling some real treasures. It is very eclectic and had something for all tastes and pockets," says Edward Gibbs, chairman Middle East and India for Sotheby's.
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Rare black and white photographs of historic monuments and important personalities in pre independent India that were commissioned for Lord Curzon feature in the 'Art of Imperial' sale.
"The painting had visited India in a show in 1997 and it is now coming back here for the first time after that," says Priyanka Matthews, head of sales, Sotheby's who is slated to auctioneering at the India Week.