Harnden has been assigned with the task of building on the success of four years ago when India, Sri Lanka and Bangladesh combined to stage an exciting World Cup.
"Everyone is really excited about the World Cup. A lot of it is about building on the success of the last World Cup in India, Sri Lanka and Bangladesh. It was the most successful World Cup ever, watched by more than a billion people. We want to build on that success," Harnden told PTI here at the launch of Match Australia, an initiative to connect the country's business with global partners through major sporting events.
"The sport has grown tremendously since Australia-New Zealand last hosted the event. The viewership is much more now. There are enormous expectations in Australia and New Zealand for the tournament.
"We are not looking at the challenge thinking we got to do better than India, it is more about building on it," said Harnden, who was also the chief executive of the 2006 Melbourne Commonwealth Games and Formula 1 Australian Grand Prix Corporation.
A large number of Indian fans are expected to travel to to the two countries and join the Indian community in cheering their national team during the February 14 to March 29 showpiece event. Harnden believes a single visa policy will attract "hundreds of thousands of cricket lovers".