Oxytocin appears to be the reason stressful social situations, perhaps being bullied at school or tormented by a boss, reverberate long past the event and can trigger fear and anxiety in the future.
That's because the hormone actually strengthens social memory in one specific region of the brain, researchers from Northwestern University in the US have found.
If a social experience is negative or stressful, the hormone activates a part of the brain that intensifies the memory. Oxytocin also increases the susceptibility to feeling fearful and anxious during stressful events going forward.
"By understanding the oxytocin system's dual role in triggering or reducing anxiety, depending on the social context, we can optimise oxytocin treatments that improve well-being instead of triggering negative reactions," said Jelena Radulovic, the senior author of the study.
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This is the first study to link oxytocin to social stress and its ability to increase anxiety and fear in response to future stress.
Scientists also discovered the brain region responsible for these effects - the lateral septum - and the pathway or route oxytocin uses in this area to amplify fear and anxiety.
ERK causes enhanced fear, Radulovic believes, by stimulating the brain's fear pathways, many of which pass through the lateral septum. The region is involved in emotional and stress responses.
The findings surprised the researchers, who were expecting oxytocin to modulate positive emotions in memory, based on its long association with love and social bonding.
"Oxytocin is usually considered a stress-reducing agent based on decades of research," said Yomayra Guzman, a doctoral student in Radulovic's lab and the study's lead author.
The study was published in the journal Nature Neuroscience.