Lowe Lintas Bangalore bags creative account of TVS Sport

Advertising agency Lowe Lintas Bangalore today said it has bagged the creative account of two-wheeler auto firm TVS Motor's popular brand TVS Sport.
The agency was appointed after a multi-agency pitch that was held in Bengaluru recently, Lowe Lintas said in a statement.
TVS Sport is a leading commuter brand in the TVS portfolio and has grown at a compounder annual growth rate of 5 per cent since 2010 and has a 3.4 per cent market share year-to-date 2015-16.
"With more than 2 million consumers, it is our endeavour that TVS Sport is the brand that consumers in the segment love and identify with.

"Based on the work received from the multi-agency pitch, we found Lowe Lintas Bangalore's ideation and planning effort along with strong yet grounded team to be a perfect fit for the job at hand," TVS Motor Head - Motorcycle Marketing, Arun Siddharth said.
TVS Motor Company is the third largest two-wheeler manufacturer in India with annual revenue of more than Rs 10,131 crore in 2014-15.

The company has a production capacity of 3 million 2-wheelers a year.
"Our task would be to create brand love and get TVS Sport to be most preferred brand in a category that is crowded and where the consumer is extremely discerning and knowledgeable.

"We've already got the best minds in our agency start work on the brand and we'll stop at nothing but magic," Lowe Lintas Bangalore President GV Krishnan said.