The contract leverages its service to increase the reach of Yahoo search and content offerings, the company in a statement.
"This relationship is expected to increase its turnover by 10 per cent in 2016-2017 fiscal. It is a contract that allows Lycos to serve globally on all platforms including search, mobile and other contextual advertising," it said.
The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.
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