"We have launched four new therapies in the alternative medical treatment using established ayurvedic knowledge in diabetes, hypertension, obesity and heart ailments. These therapies are a combination of modern diagnostic research based on ayurveda and scientific life-style modification," Madhavbaug Director Rohit Sane said in a statement here.
All components of these therapies are scientifically approved to address diabetes complication management, hypertension complication management, obesity management and coronary artery diseases (plaque stabilisation)," Sane said.
Each of these therapies carries a treatment cost between Rs 12,000-14,000 spread over a 12 month period and has been customised to the specific disease to bring down the overall costs for the patients.
As part of the launch of new therapies, Madhavbaug has also roped in veteran actor Dilip Prabhavalkar as its brand ambassador in its mission to propagate and create awareness about heart ailments.
"With lifestyle diseases threatening to disturb India's eco-system, there is a need for every individual to get acquainted with the regular diagnostic tests to be undertaken. Madhavbaug has embarked upon undertaking one lakh free diagnostic tests including stress test and ECG for senior citizens through its 120-odd clinics across Maharashtra of which 30,000 senior citizens have already availed this benefit," Prabhavalkar said.