Real estate developers such as Brigade, Sterling, Unishire, Siroya, and Puravankara are participating in this online sale.
Magicbricks.Com is owned by Magicbricks Realty Services, which is a subsidiary of Times Internet Ltd.
In a statement, the portal said it has launched an exclusive 'Insider Club' and is inviting property seekers in Bengaluru to be part of this. The registration fee has been kept at Rs 25,000.
"The Insider Club has only 100 invites to be given to serious property seekers following the registration. Selected home buyers with an invite will receive entry to this unique Insider Club as well as best property price deals - up to 20 per cent less than the market price," it added.
"In the current market context, we found pricing to be a barrier to transactions. To solve this, we have launched Insider Club which offers market-beating pricing to its customers, thereby facilitating the process for more transactions to occur," Magicbricks.Com CEO Sudhir Pai said.
With monthly traffic exceeding 12 million visits and an active base of over 8 lakh plus property listings, the portal provides platform for buyers and sellers of property to connect with each other in a clear, transparent manner.