"The drive will last till March 31 next year and will reach out to different sections of people cutting across caste, creed and religion," BJP spokesman Madhav Bhandari said.
He said all office-bearers and workers will be roped in to make the enrollment exercise a success and to reach out to people through personal contact, media and roadshows.
"Fadnavis will launch the drive by taking the fresh membership of the party and will also address party workers and office-bearers," Bhandari said, adding that BJP intends to use the drive to expand its mass base and strengthen the organisation.