The campaign tagline: "Ho, Hey Shakya Aahe" (Yes, it is possible), similar to the US President Barack Obama's famous "Yes we can" slogan that he had used while campaigning for Presidential polls in 2008, was announced by Raj here.
Raj's campaign poster also reads: "Let us create a Maharashtra that the world will envy".
With the MNS coming out of the shell it has gone into after its crushing defeat in Lok Sabha polls, the political scenario in the poll-bound state is likely to hot up.
Shiv Sena, the bete noire of MNS, had come up with the slogan, "UTha Maharashtra' (Wake up Maharashtra) in August after its alliance partner BJP's massive victory on the successful use of "NaMo" slogan. The "UT" in Sena's slogan is abbreviation of the party president Uddhav Thackeray's name.
In its electoral debut in 2009, MNS polled over 1.5 lakh votes in each of the 12 Lok Sabha seats it had contested and bagged 13 seats in the Assembly elections in that year.
However, in recently-held Lok Sabha elections, all its candidates lost their deposits in ten seats the party had contested, mainly due to Modi wave, with a vote share of mere 0.13 per cent.