The mobile store at Bapu Ghat, Langar Houz, has over 100 souvenirs, ranging from apparel, books, bags, desktop accessories, figurines, personal accessories, time pieces and writing instruments.
It is an initiative of Visual Quest India, a design and technology firm based here and Eternal Gandhi a corporate social responsibility initiative of the Aditya Birla Group.
"The intention of this mobile museum is to offer the people of Telangana selected range of Gandhi inspired merchandise and let the word out of the museum," a VQI statement said.
Also present at the occasion were Bharat Parekh, President Eternal Gandhi and Special Projects, Aditya Birla Group; and, Birad Rajaram Yajnik, Trustee, Indira Gandhi National Centre for the Arts and Managing Director, VQI.
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Ela Gandhi, while remembering her grandfather, said "Mahatma Gandhi always believed that education was not all about learning but it was a way to live."
This mobile museum aims to take "Gandhi" to the underserved population and reinstate his ideals of "peace," "truth," and "ahimsa" (non-violence) among the general populace and the student community, the statement said.
Yajnik said: "The need of the hour is to find the next Gandhi."
Additionally, 100% of the income, generated by the sale of souvenirs from the store is committed to supporting this museum itself, it was learnt.
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