"I have always crusaded for Indo-Pak peace through the cultural space. People used to criticize me when I first released films in Pakistan. But today you have got Pakistani soaps and shows doing successfully in India," Bhatt said.
The filmmaker was present at a fashion show here late last evening where designers from Pakistan showed their creations in support of the orphan girl child.
The fashion show, is a precursor to the four-day long lifestyle exposition, 'Alishan Pakistan' organised by Trade Development Authority of Pakistan (TDAP) in collaboration with FICCI, which begins here today.
"Not necessarily films, but the fashion industry is also a good medium through which message could be delivered," Bhatt said.
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"Messaging is not necessarily through one route. Yes cinema has a mass audience. But like cinema, lifestyle and culture could be one of the ways to make slow inroads into the consciousness of the people," the filmmaker said,
Calling for deeper commercial investment between India and Pakistan, Bhatt said that the investments in any form would ensure "harmonious ties and peace between the two countries."
"When you wear something from another space you are automatically more positively predisposed towards it," he added.