Mahindra launches hiring centre for farm equipment rental biz

Mahindra's Farm Equipment Sector (FES), a part of the USD 17.8 billion Mahindra Group, today launched its first custom hiring centre for farm equipment rental business under its 'TRRINGO' initiative.
Focused to bring in new age digital technology to the tractor rental business, TRRINGO is expected to significantly increase the reach of farm mechanization, the company said.
The first centre was inaugurated by Karnataka Agriculture Minister Krishna Byre Gowda at Hithnal Hobli in Koppal District, in the presence of other company officials.
Speaking at the inauguration, Arvind Kumar, CEO - TRRINGO, M&M Ltd said that as part of the MoU signed with the Government of Karnataka, TRRINGO's first custom hiring centre in Koppal was being inaugurated.

"With our first set of custom hiring centres, we will reach out directly to the farmers and enable them to deploy mechanisation technology on a pay per use basis without having to invest in the asset," he said.
Further, it will generate rural employment and help bridge the gap between requirement and availability, offering farmers easy access to a wide variety of tractors, he said.

Kumar said Karnataka is an important market for the company and going forward its aim is to expand operations by setting up key hubs in Gujarat, Maharashtra, Madhya Pradesh and Rajasthan.
TRRINGO, the first-of-its-kind farm equipment aggregator service, allows farmers to rent tractors and other mechanized farm equipment for completing their farming requirements without any investment, the company said in a release.

A call to the help line number '1800-266-2668', connects the farmer to the TRRINGO call center and immediate assistance through the nearest available tractor or equipment vendor is provided, the company said.
TRRINGO provides a unique business model based on franchisees where a rural businessman can invest in 5 tractors and equipment and set up a hub or a centre for operations, the release said.