In this initiative 'SeedTheRise', Mahindra & Mahindra will make a matching contribution.
Announcing the innovative campaign to support Indian farmers, the company said: "The initiative targets to crowd fund a maximum amount of Rs 2 crores from the contributors and Mahindra will add in an equivalent sum".
The company has launched a distinctive CSR campaign which allows the urban audience to use a crowd funding platform to donate directly to farmer-specific projects, it added.
Mahindra & Mahindra is part of the USD 16.9 billion Mahindra Group.
Also Read
"SeedTheRise is an initiative to make a small yet tangible impact during their time of need by creating a platform for wider audiences to participate in farmer well-being. Every contribution would be matched by an equal contribution from Mahindra," said Rajesh Jejurikar, President & Chief Executive, Farm Equipment & Two Wheelers, Mahindra & Mahindra.