Homegrown auto major Mahindra and Mahindra (M&M) Thursday launched a more fuel efficient variant of its heavy truck Blazo.
Since its launch in February 2016, the Blazo has helped M&M increase its volume and double its market share growth. Its heavy truck volume grew 79 per cent in the first half of the fiscal compared to a 56 percent industry growth, garnering a market share of 4.9 percent, while in the LCV segment, it has a market share of 9.4 percent, the company said.
Currently, 21,000 Blazos are on roads since its launch in February 2016, and nearly 44 percent of sales are by repeat customers, Rajan Wadhera, president for automotive sector at M&M, said.
The new range called Blazo X, addresses the rising fuel cost woes of transporters by delivering higher mileage than the existing model or return the truck. It did not announce the price range of the new vehicle.
The Blazo X are being rolled out from its Chakan, Pune facility, features many improvements, better efficiencies in the air management system, rolling characteristics, and the rotating parts among others and offering guaranteed higher mileage, the company said.
The new series will be available in all platforms, haulage, tractor-trailer and tipper, and is equipped with the company's fuelsmart technology.
This is the second such corridor after the Mumbai- Delhi service corridor which caters to nearly 30 percent of the truck movement in the country.
Vinod Sahay, chief executive of truck and bus division at M&M said, "The new Blazo will further strengthen our position in the market. With 21,000 Blazos trucks already on the roads, this range of HCVs are well entrenched in segments like car carriers, tankers, cement bulkers and coal industry."