The three-day event, to be held late this month, will bring more than 1,500 attendees from all over the world and is expected to generate USD seven million for the economy of Kansas City, a media release said yesterday.
It will showcase Mahindra's 2016 tractor and utility vehicle lineup and several high profile guests to help celebrate the company's rapid growth in North America.
"The 2015 NDM will be a pinnacle event, celebrating Mahindra's rapid growth in North America," said Mani Iyer, president Mahindra.
Two-time Emmy Award-winning journalist Maria Bartiromo will be a keynote speaker at this year's meeting, a statement said.
"Our dealers are the face of the Mahindra brand and our biggest advocates. As we share our growth strategy and business plans for 2016 and beyond, they will see we are solidly invested in providing the products, services and tools needed to grow their businesses, to rise in the coming year," said Cleo Franklin, vice president Marketing & Strategic Planning, Mahindra USA.