They are not only spending money and giving directions for farming, but coming to the fields amid their busy shooting schedule and participate in its various processes.
Recently, megastar Mammootty's visit to his farm near Kumarakom drew a large crowd.
The actor said he wants to follow the zero budget natural farming method in which no chemical pesticides are used and organic manure and traditional means like earthworm compost are applied for better output.
While Mammootty joined farmers for ploughing his 17-acre paddy field recently, Sreenivasan harvested rice from his two- and-half acre field on the outskirts of Kochi and vegetables from the garden adjacent to his house there some months ago.
Pesticide-free food, better health and satisfaction are some of the gifts which farming and greenery provide, Sathyan told PTI.
"If cinema is my first passion, farming is second or equally important area of interest. I am not a director who do many movies at a stretch. So, after every film, I take a break and go to my house at Anthikkad in Thrissur district. A walk through the sprawling fields itself is enough to fill a new energy and positivity in my mind," he said.