"He has not only brought himself a bad name, he has also brought a terrible name to private sector entrepreneurs in the country," Jaitley said late in the evening today here.
Participating in a public discussion with noted editor Shekhar Gupta, Jaitley said, "The sooner he settles his dues to the banks the better it is for the private sector."
"How long can you lead a life like this?" Jaitley asked, in an apparent reference to Mallya's lavish lifestyle.
Hinting that Mallya's case was not a simple case of bad business environment, the Finance Minister said it might not have been just a clean business failure.
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"In a business failure, the whole sector suffers. In the same aviation sector, people who are in competition with him are surviving and some are even doing good. This shows there is a problem with the model (Mallya followed)," Jaitley said, and asked him to come back and settle the dues.
RBI Governor Raghuram Rajan had recently said that people like Mallya could not lead a lavish life on borrowed money and continue to remain a defaulter, after the liquor baron threw a lavish party to celebrate his 60th birthday.