"This is a crisis situation for the entire industry to survive as jewellers are losing customers mainly in small towns and rural areas, where a majority of population doesn't have PAN cards. Our members and many of the jewellery associations have suffered losses in the last one month. Continuance of such situation will lead to job losses for workers, artisans and employees," All India Gems and Jewellery Federation (GJF) Director Ashok Minawala told reporters here.
GJF has given a presentation to Finance Minister Arun Jaitley and met the Finance Secretary in this regard, he said.
"We have urged the government to make the PAN card mandatory on jewellery purchase of over Rs 10 lakh instead of the present Rs 2 lakh. We will wait for the government to take action in this regard till the Budget this year. If no action is taken by that time, then the industry will take stern steps and we may go for an indefinite strike," he added.
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"With just 22.3 crore PAN cards issued in India, how can the industry survive with such restrictions?" he asked.
From January 1, 2016, PAN card has been made mandatory for all transactions above Rs 2 lakh in cash or through card in entire gems and jewellery sector.
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However, India Bullion and Jewellers Association (IBJA) did not join the strike.
"We are not in favour of the strike call. This strike has been called by some other association, which is against the government's policy of mandatory PAN requirement for transactions exceeding Rs 2 lakh," IBJA said in a statement.