CBRE undertook a research study of 317 prominent global brands across numerous segments and geographies. Of these 317 brands, only 196 brands are operational in India.
Anshuman Magazine, Chairman and Managing Director, CBRE South Asia, said: "India is still a largely untapped and unorganised retail market as a large number of prominent global retailers are yet to commence operations here.
"The country holds a considerable advantage over other emerging retail destinations due to its strong domestic consumption and low-rate of market penetration by international retailers."
According to the survey, most global retailers active in India are in the fashion and apparel, accessories, and F&B categories.
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The report, 'Expanding Horizons of Global Retailers in India' said majority of the international retailers surveyed opted to enter India by opening a store in a metropolitan city, such as New Delhi (79 per cent) or Mumbai (68 per cent), before gradually expanding their footprint to other tier I locations, including Bangalore, Chennai, Hyderabad, Kolkata and Pune.