Mars International launches pet food brand 'Eukanuba' in India

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Press Trust of India Mumbai
Last Updated : Oct 12 2015 | 7:22 PM IST
Mars International India, the wholly-owned arm of US-based chocolate maker Mars Inc, has launched its international pet food brand 'Eukanuba' in the domestic market.
Mars had acquired Eukanuba from The Procter & Gamble.
"Eukanuba is a well established brand and is trusted by pet owners' across the world. It has a wider portfolio in terms of variants, textures and flavours for special needs of the pets," Mars India Corporate Affairs Director Nitin Kulkarni said in a statement.
"With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high quality products," he added.
Eukanuba will be available 1kg, 3kg and 15kg packs in specialist channels, in all metros and across major cities.
The brands from Mars International stable includes chocolates like M&M's, Snickers, Dove, Galaxy, Mars, Bounty, Milky Way and Twix, while the pet care brands are Pedigree, Whiskas, Sheba, Cesar and Royal Canin.

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First Published: Oct 12 2015 | 7:22 PM IST

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