The S-Cross will be launched in early August and will be sold and delivered at the network of Nexa showrooms, Maruti Suzuki India (MSI) said in a statement.
Nexa is the new chain of showrooms that MSI has set up in order to sell its premium products. The company plans to set up 100 such showrooms in 30 cities by the end of the fiscal.
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"Thirty Nexa showrooms will begin operations in the next few weeks," MSI said.
Maruti Suzuki S-Cross is expected to be priced around Rs 10 lakh. It will have two engine options of 1.6 litre and 1.3 litre diesel which the company is sourcing from Fiat under a licence agreement.
Maruti is looking to extend its leadership in India by entering new segments. It has stated that launching of the crossover vehicle and setting up of Nexa network are the first few steps to meet its target of selling two million units annually by 2020.