According to the company, which is aiming at Rs 5,000 crore turnover in the next four years, kidswear is an "unexploited" segment and would expand in the coming years.
"Kidswear has very high potential. It is an unexploited market and that's why we are expanding into it," Max Fashion India Executive Director Vasanth Kumar told PTI.
Presently, the company has a turnover of Rs 2,400 crore and 23 per cent is contributed from the kidswear segment, which is around Rs 500 crore.
Max is also witnessing an increase in western wear because of its growing acceptance in the family wardrobe and changing preferences of the people.
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"Besides, occasional wear segment as yoga dress, fitness dress, casual wear, outdoor wear is also picking up very fast," Kumar said.
Presently, mens segment is contributing 24 per cent to the total sales while western wear is 20 per cent, and ethnic wear around 18 per cent, Kumar added.
As part of that, Max Fashion will invest around Rs 400 crore over the next four years to open new stores in tier I and II cities.
The company has recently re-launched a kid festival to promote the segment and is taking it to a pan India level through TV campaigns etc.
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