Basant Rath took over as the inspector general of police (traffic) in Jammu on February 9. Since then, the 2000-batch IPS officer has been praised for his innovative ways to manage traffic and criticised for his outspoken behaviour on social media.
Rath's videos and photographs while managing traffic at busy junctions in the winter capital has been a hit on the Internet. Some people have compared him to the wildly popular protagonists in Bollywood movies like 'Singham' and 'Dabangg'.
The tech-savvy officer often uses social media to update residents and warn traffic violators to ensure safety on roads a challenge as 2,666 people died and 22,021 were injured in road accidents in the state in past three years until October 31, 2017.
Yesterday, slogans were raised in support of Rath at Bikram Chowk in the heart of Jammu city, when he fined and seized a police vehicle for plying without registration number plate.
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The action came days after Rath warned policemen against violating traffic rules. "My dear seniors who think I'm all gas on Facebook and Twitter and no guts on streets. Please ask your PSOs to drive their bikes without wearing helmets. I'll ruin their day. And yours. I don't think I love you," he had said in a post on social media.
"Ab na toh fogg chal raha hai na hi jio Abhi toh bas Basant Rath ka khouf chal raha hai," a netizen said on his Facebook page, apparently referring to a popular advertisement of a perfume brand.
Another user shared a short video clip in which a group of young people played a sketch portraying the officer to convey that he means business, irrespective of gender bias.
"Traffic rules are gender neutral," Rath said, advising women riding on two-wheelers to wear helmets to avoid fine.
Rath has been outspoken about his style and his comments have generated controversy. Recently, he had stated: "Using helmets while driving was like using condoms as both were meant for protection."
Congress legislator Usman Majeed reacted sharply to the "indecent and insensitive post", accusing the IPS officer of "acting like a goon" and demanded his immediate attachment.
He has also faced criticism for his behaviour in public.
A lawyer, Nitin Bakshi, filed a complaint against Rath with Chief Minister Mehbooba Mufti.
Bakhshi has alleged that Rath appears to be inspired by films like 'Singham' and 'Dabangg' and uses social networking sites to "exploit" people who he misbehaves with.
"If he sees any person without helmet or driving without belt, he starts abusing them and starts using violence against them, which is not permissible under the law," Bakshi alleged in his complaint.
The officer, however, is also not interested in labels.
"Dear media guys, please keep this business of 'Singham' and 'Dabangg' to yourselves. I'm Basant. My Ma chose it for me," he said.
"...I have a reputation to protect and a lack of reputation to preserve. Please give me three months. Mere twelve weeks. Just ninety days. I'll make things happen. We'll make things happen. I want Jammu and Srinagar to be India's two best cities in terms of traffic management," he said.
"If you are caught violating traffic rules, please don't try to browbeat traffic cops. Don't try to waste their precious time. The traffic mess is too big and we don't have too many traffic cops. I need your active cooperation. I'm asking for it. Because I know for a fact I deserve it. I deserve a chance. We deserve a chance," he said.
Besides supervising traffic management, the officer has issued an advisory to private passenger vehicle owners and educational institutions, asking them to ensure strict compliance of traffic guidelines.
"Dear politically well-connected interest groups, my name is Basant. I do what I do," he said, adding that his work would speak for himself.
"And if I fail, I'll tell you, in as many words and with as much clarity, that I'm a failure," he said.
He has sought suggestions from people to improve traffic management.
Lauding his force, Rath said they are doing a great job despite shortage of manpower and told them that if they needed a transfer, "I am just a text away... Please keep politics and politicians out of this. Let's play it straight."