"For me, each and every sportsperson in the Indian Olympic contingent is a superstar. They prepare for four years and have a few minutes, sometimes a few seconds to perform on the world's biggest stage," Salman said in a statement.
He added the sportstars deserve country's "love, support and cheer."
Aiming to put the spotlight on athletes and energise fans to motivate them to be at their best, the 50-year-old "Bajrangi Bhaijaan" star has started a campaign to introduce the players with a tweet.
Salman's statement comes amid the controversy regarding his appointment.
While fans and his colleagues from Bollywood have hailed Indian Olympic Association's decision, many sportspersons including have critcised the actor's appointment saying sports don't need film celebrities for promotion.