In the most important World Cup match to date in his epoch-shaping career, football's superstar was neither super nor a star.
The four-time world player of the year was a bystander, not a decisive protagonist, for large chunks of Wednesday's semifinal, his first on football's biggest stage.
The match dragged on into extra time and then still finished 0-0 in large part because Messi failed to leave his mark on it as he has done on hundreds of others for Barcelona, his club, but not for Argentina, his country that needs him now to step up.
But Messi's contribution to Argentina's win pretty much started and stopped there. His thousands of fans in the Sao Paulo crowd chanted "Ole, ole, ole, Messi, Messi!" But he didn't really do anything to deserve it.
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Bottom line: Messi needs to be spectacular in the final against Germany on Sunday if he is to put his stamp on World Cup history like Diego Maradona.
Still, at this stage of the 1986 World Cup, Maradona was pretty much winning the thing single-handed. Captain of Argentina, just like Messi, Maradona scored both goals against Belgium in the semifinal, carrying the team to the final where it beat West Germany, 3-2.
Maradona also scored both Argentine goals that eliminated England in the quarterfinals. The first was the infamous "Hand of God" punched in with his raised fist; the second was a gem after a sublime dribble past five England players.