The militants opened fire on the BSLN franchise at Iqbal Market in Sopore, 52 kms from here, which resulted in injuries to three of its workers, a police officer said.
The injured were rushed to a local hospital, where doctors referred them to a hospital here for treatment, the officer said.
He said one among the injured, Mohammad Rafiq (26), a resident of Handwara area of Kupwara district, succumbed to his injuries at the hospital.
It was second such attack in less than 48 hours in Sopore area.
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Suspected ultras had on the intervening night of May 23 and 24 hurled a grenade at a residential compound where a mobile transmission tower was installed.
Although officials were tight-lipped as to why the militants were targeting telecom installations, sources said the ultras were upset about "theft" of their communication equipment from mobile transmission towers in Sopore and surrounding areas earlier this month.
The militants had allegedly installed communication equipment atop the towers of private and PSU companies.