The initiative, launched yesterday, seeks to give stray Indian breed animals a home with an appeal for adoption, a release said here.
Lending a voice and support to the cause along with the fbb Femina Miss India 2016 aspirants, were noted celebrities and Bollywood actors who stepped out to adopt a stray animal.
Among the attendees included "Zubaan" star Sarah Jane Dias, "Paheli" actor Aditi Gowitrikar, supermodel Alesia Raut, etiquette expert Sabira Merchant, fashion designers Sonakshi Raaj, Nivedita Saboo, Nidhi Munim and others.
A spokesperson from the Miss India Organisation said, "Miss India Organisation has always partnered with initiatives that relate to beauty which is skin deep and go beyond the obvious. We are excited to contribute to the cause of adopting stray animals."
WFA's vice president Shahira Sunder said the NGO has been regularly holding adoption camps, spreading the concept and benefits of adopting an Indian breed due to their low maintenance and resilience.