"In high growth markets, such as India and Brazil, mobile broadband experience is twice as important in driving smartphone user loyalty compared to voice experience," the study said.
It attributed reason to younger users of smartphone and mobile broadband in India and Brazil who care less about voice call usage compared to mobile data.
The study said that people now look for high speed for video experience which was earlier limited opening of websites, uploading or downloading of content of social media websites.
The survey was conducted online in 14 countries covering people in age group of 18 to 69.
"In February 2016, 1,000 smartphone users in 14 markets globally participated in an online survey except India, in which 2,000 users participated," the study said.
Disclaimer: No Business Standard Journalist was involved in creation of this content