Trai said the move will help boost usage by marginal consumers and also attract first-time Internet users.
"Requests were received in TRAI seeking longer validity for data-packs (that is Special Tariff Vouchers with only data benefits) primarily to address the concern of marginal consumers of wireless Internet who prefer lower denomination data packs with longer validity," the regulator said.
Trai said that only 31.35 crore wireless subscribers used internet out of a total wireless subscriber base of 103.37 crore at the end of March, 2016.
Thus, the penetration of wireless Internet in the country was only 30 per cent as on March, 2016. While the wireless data usage grew by about 58 per cent between January-March 2015 and January-March 2016, the wireless subscriber base, which used Internet, grew by mere 16 per cent during the period.
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It said that the low level of literacy, low perceived utility of the internet, and non-affordability of data amongst marginal consumers were impeding the adoption of mobile internet.
The regulator felt that allowing longer validity for data packs would provide flexibility to service providers to offer innovative data products.
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TRAI noted that while some may argue that the reward could be considered as a form of data reselling by a non-licenced body, on a closer examination of the issue, it found that a distinction can be drawn between situations.
"For instance, the prepaid recharge coupons of all TSPs are available for purchase by any person. An aggregator that acquires such data packs in bulk with the intention of distributing them to consumers as rewards, without any arrangement with any TSP and allowing the users for accessing any content of their choice should therefore not be regarded as offering 'data services'," TRAI said.
TRAI further suggested that 'aggregators' providing free data service will need to register with the Department of Telecom and it should be a company registered under the Companies Act.
Industry watchers said that much would now depend on the detailed rules brought by the Telecom Department defining the exact services that can be provided by such aggregators, and the norms that would guide such entities.