The advocacy group known as 'Speak Out on FGM' launched the campaign 'Each One Reach One' on the occasion of International Day of Zero Tolerance for Female Genital Mutilation, in tandem with an online petition they had initiated on website Change.Org in a bid to reach out to the global audience on the issue.
Till this morning, the group claimed to have received over 45,000 signatures in support of the online petition.
Sahiyo, an NGO that brings together survivors of FGM and other supporters, is partnering with 'Speak Out on FGM' in this awareness campaign.
Explaining the regressive ritual that she underwent at a tender age, a survivor from Mumbai said, "At seven, I was subjected to FGM in Mumbai in an unhygienic condition and in a clandestine manner. The shock, the physical and psychological trauma of that day is still fresh in my mind."
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She said that the motto of the campaign is to wipe out this custom from the community.
Another survivor from Delhi said, "There are over 50 women in our group who have survived FGM. Each one of us will reach out to a member of the community to share stories about this ancient practice. This month-long awareness campaign can be done in person or digitally."
Female genital mutilation refers to several harmful
practices involving the cutting of the female genitals for non-medical reasons.
In December 2012, the UN General Assembly unanimously voted to work for the elimination of FGM, reckoned as a violation of human rights.
According to the World Health Organisation, between 100 to 140 million women and girls across the world are thought to be living with the consequences of FGM.