Madhya Pradesh BJP leaders Sunday joined the party's "chowkidar" social media poll campaign, hours after Prime Minister Narendra Modi added "chowkidar" to his Twitter handle profile and asked people to take the #MainBhiChowkidar pledge against corruption.
Among the leaders was former MP chief minister Shivraj Singh Chouhan, BJP general secretary Kailash Vijayvargiya and state unit chief Rakesh Singh.
"Chowkidar" is a term often used by the PM to describe his role at the Centre as a watchdog against corruption as well as his hands-on style of work.
However, the Congress, which has alleged corruption to the tune of several thousand crore in the Rafale fighter jet purchase deal, has been hitting back with the slogan "chowkidar chor hai" (watchman is a thief).
The ruling BJP has now turned the watchman moniker into Lok Sabha poll campaign ammunition by asking people to use it along with their names on social media platforms.
Several Union ministers and BJP leaders have already made the "chowkidar" addition to their social media profiles.