The scheme is applicable to both online and offline consumers and the winners would be selected through a lucky draw, MKVVCL's senior Public Relation Officer said.
Government employees (consumers) are, however, excluded from the scheme.
For qualifying in the scheme, a consumer has to pay the electricity bill every month before last date for a period of year, company's Managing Director Vivek Porwal said.
The first draw under the scheme will be held this month only, he added.