With his back towards the camera, Kejriwal appears in the ad with a muffler wrapped around his neck and head and praises the efforts of traffic police and volunteers in making the car rationing scheme a success.
Kejriwal, who appears inseparable from the accessory during the winter months, says "we need to win the minds" of people and advises volunteers not to fight with violators.
"If you spot a violator, fold your hands and politely remind him. No need to fight or argue. Just tell him that you have probably taken out the wrong numbered car by mistake," Kejriwal says.
Vijender Gupta, Leader of Opposition in the Delhi Assembly, said through the advertisement the ruling AAP was indulging in "petty politics", while Congress spokesperson Sharmistha Mukherjee felt it betrayed Kejriwal's "scant respect" for law and institutions.
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Mukherjee said the government could have easily opted for a different advertisement format to make people aware of the scheme, which was launched on the new year and is proposed to conclude on January 15.
"He (Kejriwal) does not abide by the Transaction of Business Rules. Violates the spirit of the law. Does he have no respect for institutions?" she said.