The death earlier this month of starlet Qandeel Baloch, who shot to fame for her provocative selfies and videos in the conservative Muslim country, shone a spotlight on such killings and re-ignited calls for legislative action to curb the crime.
Speaking to AFP from her home in the village of Shah Sadar Din, Baloch's mother Anwar Wai wept as she recalled the shocking death at the hands of brother Muhammad Wasim.
"He killed my daughter after being taunted by his friends. They would infuriate him and tell him she is bringing you dishonour," she said, surrounded by her husband as well as an adult son and daughter.
"She was an amazing daughter. I have no words that do her justice, and she took care of us much more than our sons including financially," she said, adding the family were being put up in a house that Baloch (real name Fauzia Azeem) had in Multan.
More From This Section
"She would phone us four or five times a day. If she wasn't able to call one day, she would tell us 'I'm sorry, I was working.'"
The perpetrators of so-called honour killings -- in which the victim, normally a woman, is killed by a relative -- often walk free because they can seek forgiveness for the crime from another family member.
Some of Baloch's more notorious acts included offering to perform a striptease for the Pakistani cricket team, and donning a plunging scarlet dress on Valentine's Day.
Initially dismissed as a Kim Kardashian-like figure, she was seen by some as empowered in a country where women have fought for their rights for decades.