Although still just a dot along with its largest moon, Charon, the images come on the 109th birthday of Clyde Tombaugh, who discovered the distant icy world in 1930.
New Horizons was nearly 203 million kilometres away from Pluto when it began taking images.
The new images, taken with New Horizons' telescopic Long-Range Reconnaissance Imager (LORRI) on January 25 and January 27, are the first acquired during the spacecraft's 2015 approach to the Pluto system, which culminates with a close flyby of Pluto and its moons on July 14.
Over the next few months, LORRI will take hundreds of pictures of Pluto, against a starry backdrop, to refine the team's estimates of New Horizons' distance to Pluto.
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The Pluto system will resemble little more than bright dots in the camera's view until late spring.
The first such manoeuvre based on these optical navigation images, or OpNavs, is scheduled for March 10.
"Pluto is finally becoming more than just a pinpoint of light," said Hal Weaver, New Horizons project scientist at the Johns Hopkins University Applied Physics Laboratory.
"LORRI has now resolved Pluto, and the dwarf planet will continue to grow larger and larger in the images as New Horizons spacecraft hurtles towards its targets. The new LORRI images also demonstrate that the camera's performance is unchanged since it was launched more than nine years ago," said Weaver.
Its journey has taken it past each planet's orbit, from Mars to Neptune, in record time, and it is now in the first stage of an encounter with Pluto that includes long-distance imaging as well as dust, energetic particle and solar wind measurements to characterise the space environment near Pluto.