The retailer has assured customers that it was taking all steps to meet the committments.
Customers who invested in the firm's gold schemes have been visiting the retailer following the cash crunch.
"We continue to honour our values despite the unfortunate turn of events which has created a financial crunch for us", the company said in a notice put up at the head office and which was widely circulated in the social media.
The intent of the company was not to deprive any person of their claims, the notice said, adding, "we sincerely apologise for the delay in clearing the dues".
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The gold retailer was recently in the news after some customers complained of non-payment of dues paid under the chit fund schemes.
"We request you to give us sufficient time to meet our commitments and pray for your continued trust and support",it said.
"This was expected for a long time. Closes all its branches", said Vasudevan K, a customer.
"...jewelry has been closed. What will the people do who has put jewel chit #awareness", a resident wrote.
Another customer Raja said,"..Nathella jewellers closed. Lot of customers lost their hard earned money, including me. I dont know what to do".
Following the development the company's website also went offline, with a message saying "site under construction".
Disclaimer: No Business Standard Journalist was involved in creation of this content