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Nationwide lockdown to impact housing sales, say realtors

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Press Trust of India New Delhi
Last Updated : Mar 25 2020 | 5:18 PM IST

The nationwide lockdown for next 21 days amid spread of coronavirus will severely impact residential real estate as housing sales have almost come to a standstill, which could affect builders' cash flow and lead to default in repayment of bank loans, according to property developers and consultants.

Market experts also fear that existing customers might delay payments of their instalments to developers, who in turn could default in repayment of principal and interest on bank loans.

Developers may hold on to apartment rates, but prices in the secondary or resale market could fall, they said.

To mitigate the impact, developers and brokers are adopting digital marketing tools to reach out to prospective home buyers.

When contacted, realtors' apex body CREDAI President Satish Magar said the lockdown will greatly impact the sales transactions and new launches will be deferred.

"There are chances of many customers defaulting on their instalments because of tough economic conditions. These will have a cascading effect on developers-who will be battling with servicing their debts as cash inflows will be strained," he added.

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NAREDCO President Niranjan Hiranandani said overall sales numbers have dropped.

The lockdown has opened up opportunities for digital platforms for sales and marketing activities, as also payments, he said.

Bengaluru-based Puravankara MD Ashish R. Puravankara said: "At this point, no property registrations are taking place and all new project launches are postponed".

As all construction sites are under lockdown, there will be a delay in completion leading to an increase in the interest cost, he added.

"Additionally the lockdown could hamper the cash flow cycle of the developers' balance sheets and could result in bank defaults", said Ashish.

Anarock Chairman Anuj Puri said the lockdown will have a negative impact on housing sales and new launches during the auspicious festivals of Gudi Padwa, Akshaya Tritiya, Navratri and Ugadi.

"This is a time when AV technology to enable virtual site visits and walk-throughs will gain increased relevance and use," he said.

Anshuman Magazine, Chairman & CEO (India, South East Asia, Middle East & Africa), CBRE said: "It is too early to comment on the impact of Covid 19 given that the situation is still evolving ... We are confident that once the situation normalises, sales will resume".

Dhruv Agarwala, Group CEO, Housing.com and PropTiger.com, said the lockdown will have an adverse impact on real estate.

"We too have begun to see a dip in traffic on all our platforms," he said, adding that the company has come out with innovative schemes for builders and brokers to advertise on its websites.

Siva Krishnan, MD (Residential Services and Developer Solutions), JLL India said the lockdown will definitely have an impact on housing sales, but briefly.

Shalin Raina, MD- Residential Services, Cushman and Wakefield, said the complete lockdown means lesser sales since most of the transaction closures happen only after site visits.

Housing prices have corrected by 15-20 per cent in the last few years and further decline is unlikely, Raina said.

Savills India CEO Anurag Mathur said: "Housing sales may see a sharp dip for at least the next one quarter... Even if the situation settles down quickly, it may take time for homebuyers to come back to the market."
Gaurs' MD Manoj Gaur said, "The sales are impacted, but it is temporary."
Pune-based Gera Developments MD Rohit Gera said, Real estate sales are at a standstill. So far there has not been any reduction or crash in prices of homes."
Experion Developers Senior ED Ananta Singh Raghuvanshi said, "Sales closures are temporarily getting pushed ahead. Prices won't change."
Gulshan Homz Director Deepak Kapoor said, "People are deferring property buying decisions."
Ambience President (Sales & Marketing) Ankush Kaul said: "Housing sales will be impacted for the next few weeks."

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First Published: Mar 25 2020 | 5:18 PM IST

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