Natural ice cream eyes 100 outlets, opens first store in Delhi

Ice cream brand Natural today opened its first store in Delhi and said it will open 100 outlets in the next five years across the country.
With the launch (of outlet in Delhi), the brand marks its foray into north India and brings its signature wholesome goodness to Delhi. The company is also launching another store in Connaught Place on November 1, it said in a statement.
Commenting on the launch, Natural Ice Cream Director Srinivas Kamath, said, "This store marks our first step towards becoming a pan-India brand. We are looking at expanding our footprint across the country and plan to open 100 stores in the next 5 years."

The company began its operations as a 300 sq ft ice-cream parlour at Juhu, a Mumbai suburb, in 1984. It currently has 118 outlets across west and south India.