China's Supreme Court has ruled in favour of basketball legend Michael Jordan in a long-running trademark dispute, ending an eight-year legal battle with a Chinese sportswear firm that illegally used his name.
Upholding intellectual property rights is one of the core disputes of the US-China trade war, and a phase one deal signed in January saw Beijing pledge to improve protections of intellectual property.
The landmark ruling, made late last month, prohibits the Fujian-based Qiaodan Sports from using the Chinese translation of Jordan's name, Qiao Dan.
The retired Chicago Bulls player and six-time NBA championship winner has a huge following in China, a country that has legions of avid basketball fans.
The Supreme Court decision overturns two previous verdicts in favour of the Chinese firm.
However, it still allows the firm to continue using its logo of a silhouetted basketball player -- which has similarities with the "Jumpman" logo used by Nike to promote its "Air Jordan" line of sports shoes.
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However the Supreme Court referred the case over the use of the logo for retrial by the State Intellectual Property Office.
In 2016, Jordan won the right to his name in Chinese characters, but the Supreme Court upheld the firm's right to use its trademark "Qiaodan" in Romanised English.
Qiaodan Sports said in a Weibo statement Tuesday that the ruling "would not impact the normal use of [its] existing trademarks, nor would it affect normal business operations."