The NBA, which represents several leading news channels, has also demanded in its letter that TAM should be asked to suspend reporting data until such an audit is undertaken.
In their letter to the minister, the NBA said "TAM has been reporting viewership data to the industry despite serious concerns over their systems and methodology of measuring TV audiences."
"Data continues to be skewed and is seriously affecting broadcasters and their business," the letter added.
The NBA letter told Soni saying that her pursuance of the issue had prompted them to make some requests. (more)