NCC Urban, a subsidiary of NCC Ltd has entered into a joint venture with Dubai-based Avant in which the former will market Avant's products in Chennai.
Avant's product range includes flooring, roofing, wall panelling and ceiling products that are already available in more than 20 countries.
NCC Urban has developed residential complexes, townships and SEZs across India and overseas.
"We are pleased to launch our products in this quality-driven market. Avant's products are easily adaptive to the climatic conditions of the region, besides being highly durable and easy to maintain," Antonio Varghese, Chairman and CEO of Avant, said.
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NR Alluri, Managing Director of NCC Urban, said the partnership has been one of great synergy between two highly-innovative and dynamic groups.
"We are certain that this shared camaraderie will continue to lead us to successful growth across Indian markets," Alluri said.
Avant products have insulating qualities that hold the potential to reduce electricity costs by up to 20-25 per cent, resulting in lower carbon emissions.