Noting that the advisory was "just the beginning" NCW Chairperson Lalitha Kumaramangalam has said there is a need to spread awareness among people so they know their rights and are encouraged to come forward against the erring sites.
"This advisory is just the beginning. Now, awareness has to be created so that people know their rights and the duties of the websites. Also, people must be encouraged to complain, in writing, preferably, so that such service providers are forced to comply," she told PTI.
The new set of rules also require the website to save IP address and access logs of users for a period of one year and to make a declaration that the site is solely for seeking a matrimonial alliance and not for dating.
Noting that there are sufficient laws to deal with crimes against women, Kumaramangalam said it is the lack of awareness about them and the reluctance among people to go through the tedious legal process that makes them ineffective.
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Meanwhile, the matrimonial sites too have welcomed the advisory and said the increasing instances of fraud and harassment were a matter of concern.
"Instances of fraud and harassment are an area of concern. We have already been carrying out phone verification and encouraging users to report abuse," a spokesperson for Shaadi.Com said.
Another website said that while they have mechanisms in place to ensure safety of its users, they would be happy to comply with these rules and hope these would help them become a more secure and trustworthy platform.
Neither the Women & Child Development Ministry nor the Delhi Police have any record of the total number of complaints received about harassment through such websites.
The advisory issued by the Telecom Ministry comes in the backdrop of increasing cases of online abuse against women.