Sebi passed the order against NDTV yesterday and it can be challenged by the company before the Securities Appellate Tribunal (SAT).
Without specifically stating that it would challenge the Sebi order, NDTV said in a regulatory filing to the stock exchanges, "The company respectfully disagrees with the imposition of the penalty and believes that it has a strong case in its favour.
Stating that the Sebi order was uploaded by the regulator after business hours yesterday, NDTV said it is intimating the stock exchanges about the order "without prejudice to our contentions in respect of the order, including on the issue of whether the same warrants a disclosure".
"In view of the company, it does not materially impact its present or future operations, or profit of financials," NDTV said, while explaining its stand on whether the tax demand had warranted a disclosure.
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Sebi said in its 27-page order that the fine was imposed for violation of disclosure norms under listing agreement.
"... A total penalty of Rs 2,00,00,000 is imposed upon the noticee New Delhi Television Limited which will be commensurate with violations committed by the noticee," Sebi's Adjudicating Officer Prasad Jagadale said in his order.
Jagadale, however, said that the violation by the noticee is a standalone violation and is not repetitive.
"Non-compliance/delayed compliance with disclosure requirements by a listed company undermines the regulatory objectives and jeopardises the achievement of the underlying policy goals," the order said.