Kohli, who was addressing a national seminar on the works of poet-saints at Rajasthan University here, said Kabir and other saints in medieval era were very rational and had beliefs based on what they saw instead of what they read.
"Saints were very rational and wanted a rational society, therefore they could slam the hypocrisy prevailing in the society at that time. Despite the fact that Muslims were the rulers, they hit out at their hypocrisy and they could dare to do that because they had questioned the hypocrisy of Hindus as well," he said.
Besides, Kohli said, the saints were straight forward in expressing their thoughts and views.
"They frankly expressed their thoughts...What they said assume significance even today. Things like social harmony, ethical values which the saints had spoken about were later stressed by Swami Vivekanand, Mahatma Gandhi and others," he said.
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He recited verses of poetry by saints like Dadu Dayal and explained their meaning and importance in the present context.
The campaign was launched with an open letter by Virat
Kohli where he encourages people to be bold and fearless by saying, "Kise pata kal hum kaun si manzil, kaun se mukaam paayenge? Par ek baat zaroor hai - agar bold nahin khelenge, toh kabhi na jaan paayenge."
Subroto Geed, Senior Vice President - Marketing, at United Spirits Limited says, "The purpose of Royal Challenge Sports Drink is to inspire the spirit of taking on life - which is about being bold, stepping out of your comfort zone and making choices that are not defined by boundaries which others create for you. Virat Kohli is one of India's biggest icons and he truly embodies this bold spirit - both on and off the field.
Commenting on the campaign, Sonal Dabral, Chief Creative Officer of DDB Mudra Group added, "These times are full of opportunities for everyone but opportunities also bring insecurities and a paralysing fear of failure. This is where Royal Challenge Sports Drink comes in. It inspires us to take risks and to be unafraid to walk alone. In this TVC, Virat the champion risk taker, questions a world that would rather stay safe than venture into the unknown.