The new all-sports channel will showcase HD ready sports content, NEO Sports Broadcast Pvt Ltd announced in a release today.
"We need to show multiple sports like football, tennis, badminton and hockey. Going beyond cricket is important as we no longer hold rights for showing live cricket matches," Prasana Krishnan, COO of the company, said.
Neo Prime will have a healthy mix of live blockbuster action along with engaging and innovative programming. They already have another sports channel