A significant portion of the equity was raised in the current round and other existing investors - Omidyar Network, Aspada Investments and Khosla Impact - also participated in the funding, IIFL said in a statement here.
NeoGrowth will use the funds to help small retailers, including qualified borrowers with little or no credit history, access credit in the country, it said.
Using a data and technology-driven approach, NeoGrowth provides small and mid-sized retail enterprises with flexible, innovative loan products that are secured against retailers' future credit card and debit sales.
NeoGrowth loan funds typically support retailers' expansion, renovation, one-time equipment purchases, or large seasonal inventory purchases.
Borrowers have access to the financial technology company's digital approach - managed through NeoGrowth's in- house technology platform, flexible repayment terms, and minimum credit history requirements. More than three in four NeoGrowth customers return for a new loan, it claimed.