FMCG major Nestle India on Thursday said the industry would face a "new normal" after the lockdown is over and brand communication will now pivot to "in home consumption moments".
Besides, the company said it is in touch with local authorities to minimise the impact of the three-week lockdown to contain the Covid-19 outbreak, which has disrupted the supply chain.
"We will all be facing a new normal when this crisis is over. In terms of brand campaigns alone, advertising which reflected an 'out of home' experience, may pave the way for more 'in home consumption moments', Nestle India Chairman and Managing Director Suresh Narayanan told PTI.
"Ways of working are also expected to evolve, as the long lockdown periods have dispelled many of the notions associated with effectiveness issues while working from home," he said.
Asked about supply chain disruptions and manpower shortages during the lockdown, Narayanan said: "It is natural that in situations like these...some delays to the delivery of both raw materials and finished goods may occur."