Nestle partners Google, Paytm to promote new Maggi noodles

FMCG major Nestle has collaborated with Google and Paytm's e-commerce platform Paytm Mall to roll out promotions for new variants of Maggi noodles.
Paytm Mall has created a special Maggi brand store to sell 'Maggi Masalas' from April 22 and Google will run an online contest for consumers to guess the new flavours by choosing the correct options and submitting their votes.
"The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided," Nestle said in a statement.
The new variants are inspired by regional cuisines and will cater to distinctive local tastes with signature herbs and spices.

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OYO appoints Suvesh Malhotra as VP Engineering * Online budget network of hotels OYO today appointed Suvesh Malhotra as Vice President - Engineering.

Suvesh joins OYO from Amazon.Com where he was leading technology for BuyVIP -- a flash sales e-commerce platform.
In his new role, he will oversee OYO's consumer technology including consumer experience, ordering and payment platforms and data analytics to design and deliver solutions.
OYO founder and CEO, Ritesh Agarwal said: "Suvesh is familiar with our work and I am delighted to have him on the team".
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Lendingkart Group raises Rs 30 cr for expansion * Fintech start-up loan solution platform Lendingkart Group has raised Rs 30 crore through debt instruments to expand business into unbanked areas.

It has raised Rs 30 crore by issuing non-convertible debentures to alternative asset management firm from Anicut Capital.
The latest infusion of growth capital will be used in strengthening the lending operations of its subsidiary NBFC, Lendingkart Finance with focus on small businesses in unbanked regions, a company statement said.