Such high rates, they said, would become unaffordable for a large number of people, denying them access to the Internet.
Pitching for same regulation for all communication services, GSM mobile industry body COAI said operators are required to ensure a level of service quality, share revenue with the government and intercept communication for preventing any terrorist act, but these rules are not applicable on Internet-based messaging and calling applications.
The Cellular Operators Association of India (COAI) used the slogan 'Sabka Internet, Sabka Vikas' -- similar to that used by ruling BJP at the time of general elections to put its message across.
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Vittal said telecom operators want same set of rules to apply on same kinds of services.
The Net Neutrality debate picked up in India after Airtel in December announced plans to charge separately for VoIP calls, made by using Internet connections.
"OTT gives us business. We as industry love OTT. Only we are saying that same rules should be applied on same communication service. If rules are same, frankly technology doesn't matter," Vittal said.
However, Idea Cellular Managing Director Himanshu Kapania said there is no linkage between a zero rating plan and Net neutrality and it is allowed in parts of world that have adopted Net Neutrality legislation.
He said telecom operators make 99 per cent of investment in networks that connect over-the-top players or Internet- based messaging and calling applications.